DIGITAL MARKETING & CONTENT SPECIALIST

Quinta Filippa is a 16-room hotel set on a 40-hectare estate in a small village in the Portuguese countryside. Honoring local heritage, it offers personalized stays that include farm-to-table dining and daily activities centered around well-being, nature, and culture. With intimate hospitality, it is a sanctuary designed to feel like home.

THE ROLE

We are seeking a Digital Marketing & Content Specialist who combines creativity, storytelling, social media expertise, and digital marketing skills.

This is a hands-on role. You will be responsible for creating content, growing our online community, managing partnerships, supporting sales initiatives, and ensuring our brand is consistently represented across all digital channels.

You understand that great hospitality marketing is not only about advertising. It is about creating desire, building relationships, and engaging people long before they arrive.

MAIN RESPONSIBILITIES

Content & Social Media

  • Create and publish content across Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube and other relevant platforms.

  • Develop monthly content calendars aligned with campaigns, seasons and events.

  • Create engaging posts, stories, reels, videos and blogs.

  • Coordinate photography, video and user-generated content.

  • Maintain a consistent brand voice and visual identity.

Community Management

  • Monitor all social media channels daily.

  • Respond to comments, direct messages and guest inquiries.

  • Engage with relevant accounts, influencers, partners and potential guests.

  • Build and nurture an active online community around wellness, travel and nature.

Digital Marketing

  • Develop and execute the hotel's digital marketing strategy.

  • Manage Meta Ads, Google Ads and other paid campaigns.

  • Monitor campaign performance and optimize for bookings and lead generation.

  • Support SEO initiatives and website content improvements.

  • Manage email marketing campaigns, newsletters and automated guest journeys.

Website, Booking & Online Presence

  • Maintain website content and landing pages.

  • Manage content within Bookinglayer and other booking systems.

  • Ensure all information, packages and promotions are accurate and up to date.

  • Support conversion optimization and guest journey improvements.

Partnerships & PR

  • Support collaborations with travel agents, wellness partners, influencers and media.

  • Create and publish partnership-related content.

  • Assist with press visits, media outreach and promotional campaigns.

E-Commerce & Retail

  • Maintain and update the online shop.

  • Create product descriptions and promotional content.

  • Support online sales initiatives and seasonal campaigns.

Analytics & Reporting

  • Track KPIs across social media, website traffic, email marketing and advertising campaigns.

  • Prepare monthly performance reports.

  • Identify opportunities to improve reach, engagement and bookings.

WHAT WE'RE LOOKING FOR

  • Proven experience in digital marketing, content creation or social media management.

  • Experience in hospitality, wellness, travel, luxury or lifestyle brands is highly preferred.

  • Excellent copywriting and storytelling skills.

  • Strong understanding of Instagram, Facebook, LinkedIn, TikTok and emerging platforms.

  • Experience with Meta Ads and Google Ads.

  • Familiarity with SEO and email marketing.

  • Experience with Bookinglayer or similar hospitality platforms is a strong advantage.

  • Comfortable using Canva, Adobe Creative Suite, CapCut or similar tools.

  • Strong photography and video editing skills are a plus.

  • Organized, proactive and capable of working independently.

  • Fluent in English. Portuguese is a strong advantage.

WHAT WE OFFER

  • The opportunity to help build a unique hospitality brand from the ground up.

  • A creative role with significant ownership and freedom.

  • An inspiring work environment surrounded by nature.

  • Competitive compensation based on experience.

  • The chance to work with a passionate team creating exceptional guest experiences.

Please send your CV, portfolio and examples of your work to mike@quintafilippa.com with the subject line: “Digital Marketing & Content Specialist Application”